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I conceptualized and designed the hypothetical brand 'CHUSKI' for a popular 90s Indian ice candy, pepsi-cola chuski. It is usually sold locally, without any branding.
The packaging is designed as vertical sachets filled with the frozen flavours, the colors vibrant and rich- just like the candy inside!
The illustrations and type are kept authentic and simple to embody the simplicity of childhood and olden times. The flavour names are also kept true to their origins.
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